Ahmed Khidhir

To successfully engineer digital experiences that enable positive emotional bonds, banks will need to adopt a mindset that focuses on emotional engagement and customer intimacy as much as functional superiority.

The COVID-19 outbreak has brought about drastic changes in our lives, and by every measure we are going through a great crisis. It is natural to assume that the pandemic will be a turning point in modern history, and many experts argue that the world we are entering will be fundamentally different from the one we knew before.

Just as banks are beginning to understand what makes millennials tick, they have to start taking note of the shift in customer habits and expectations that Gen-Z is bringing, so that they remain relevant to this new breed of customers